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Our Story

"Let the horses do their job"

Diana Gogan and Janice Story come together through their friendship, coaching experience, and their love of horses to bring you an incredible opportunity,"The Freedom Way" of Equine Assisted Coaching. 

They will teach you how to get out of the horse's way and just let them do their jobs. You will learn how to intuitively guide your clients through an individualized, insightful and healing experience, without a script or textbook prompt. The Freedom Way Method provides a more natural and holistic approach to healing as the horse provides a very sacred and safe space that allows your client to open up to healing and transformation possible. It also provides them with support to help them navigate along the path of a new journey.

Meet Our Team

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Diana Gogan

Co-Founder & Freedom Way Trainer

Diana Gogan is a teacher and mentor who expertly blends the knowledge, practical application and spiritual alchemy of equine assisted coaching into a learning experience like no other. She masterfully guides you to create an Equine Assisted Coaching practice that is an expression of your Soul and a transformational space for your clients.


When working with Diana you’ll learn how to take the foundational pieces of this work, blend them with your personal strengths and abilities, and create a transformational space to do your best work with clients. She believes there are no limits when it comes to people and horses working together for healing and growth. Because of this she encourages each student to put their unique signature on their work and stand out from the crowd.


Diana is a NLP Master Coach, Equine Assisted Coaching Professional, Reiki Master/Teacher, Shamanic practitioner and Co-Founder of The Freedom Way. She’s also a published author and speaker. Her confidence, integrity and insight are what draw women from all around the world to work with her.

Learn more about Diana at

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Janice Story

Co-Founder & Freedom Way Trainer

Janice Story is a certified Reiki Master/Teacher; mind, mind, body, and spirit practitioner; published author and speaker, and Equine Coach who also brings over thirty years of horsemanship into her work. Janice's compassionate and gently spirit provides a sage space for others struggling with physical, emotional, and spiritual trauma. She works with a team of seven horses with whom she shares a strong connection and who were instrumental in her own healing. Together Janice and her equine team create an opening for healing and transformation that far exceeds that of human contact alone.

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" Strength "

Cowboy always knows the best way to offer support to someone. He will help you work through trust and learning boundaries. He can be so gentle, but he makes sure you hear exactly what you need to hear. Cowboy likes to take charge and is a true leader.

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"Reveal Potential"

Her full name is Whisper in the Wind. Her whisper rises above the noise of the world as she confidently shares her truth and wisdom. She enjoys helping people discover and let go of what no longer serves, discover hidden truths, and to heal and move forward. She holds a space of strength and love, and at the same time will point you to unseen aspects of yourself it is time to acknowledge. Whisper knows what she wants and won't settle for less, and helps you do the same.



" Unconditional Love "

Bailey is pure love and gentleness. She is incredible at teaching unconditional love, and will help you look deep within so you can discover how to love yourself and find your value and self worth.



" Playful "

Dreamer thinks he is an overgrown puppy, that still gets into everything. He constantly wants attention, and has no clue how to just be still. Everyone loves his playful nature and crazy antics. He will for sure teach you how to bring more joy and laughter into your life. You don't always have to be serious! It's time to play!



"the Mature one"

Kat is always a pleasure to work with and very gentle with the delivery of her messages. She will help you discover the areas in your life that you may be getting stuck in, and then help you find a way to move forward.



"Little Miss Dynamite"

Holly came to us as a 5 month old filly and has always been spunky and energetic. She is a great big horse in a very little package. She likes hugs and attention, and is becoming a great teacher. She is a little smaller than the others, but sure knows how to hold her boundaries, and run the boys off!

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